thrives in the coastal rock gardens

Size
Height: 0.1–0.2 m, Spread: 0.5–1 m, prostrate spreading
Lifespan
5–10 years
Diet
Not applicable as this is a groundcover. Photosynthetic. Tolerates drought, wind, salt spray and frost.
Habitat
Gardens, rock gardens, coastal plantings, banks and containers. Prefers well-drained soils with full sun. Tolerates drought, wind, salt spray and frost.
Range
Cultivated throughout New Zealand. Derived from Pimelea prostrata, which is native to New Zealand (coastal and lowland areas). Widely grown for its compact form and attractive flowers.
Endemism
Endemic
Main Threats
No significant conservation threats as this is a cultivated variety. The parent species is not threatened. Hardy and pest-resistant in garden settings. Tolerates drought, salt spray, wind and frost.
Population
This is a garden cultivar, not a wild species. It is widely grown in New Zealand gardens for its compact form and attractive flowers. No formal conservation assessment exists for this cultivar.
Conservation Status
Not Threatened
Human Risk
poisonous
Handling Note
all parts of the plant are toxic if ingested, causes severe gastric distress
Conservation Note
Endemic herb; widespread in coastal and alpine habitats throughout New Zealand.
Assessment
NZTCS Vascular Plants (2023)
Te Ao Māori
This cultivar was selected for its compact, prostrate form and prolific flowering. It is named Blue Peter after a famous New Zealand racehorse. Not the children's television programme. It is a favourite for groundcover in difficult coastal sites. It has no traditional Māori significance, as it is a modern cultivar. It represents the adaptation of a native coastal plant for garden use. Bringing beauty and resilience to exposed sites.
It was named after a horse. Blue Peter Pimelea is a compact, prostrate shrub. With small, grey-green leaves and masses of small, white flowers in spring and summer. A plant that makes a scented carpet. The leaves are narrow, oval-shaped. Covered in fine, silky hairs. That give them a silvery-grey appearance. The stems are slender and prostrate. Spreading to form a dense, weed-suppressing mat. A plant that hugs the ground. The flowers are the most striking feature. They are small, white, and sweetly scented. Resembling daphne in fragrance. The flowers are produced in clusters at the tips of the stems. Covering the plant in a white blanket. They are attractive to bees and butterflies. The flowers are followed by small, dry fruits containing the seeds. A plant that smells as good as it looks. Blue Peter Pimelea is extremely hardy. It tolerates drought, salt spray, wind, and frost. It is perfect for coastal gardens, rockeries, and banks. Where its compact, prostrate form provides excellent groundcover. The dense mat suppresses weeds. And stabilises the soil. A plant that holds the bank together. The cultivar is named Blue Peter after a famous New Zealand racehorse. Not the children's television programme. The racehorse was a champion. And this plant is a champion in the garden. Tough, reliable, and beautiful. To find Blue Peter Pimelea is to look in coastal gardens and rockeries throughout New Zealand. It is a plant of cultivation. Not of the wild. The bank is steep. The pimelea spreads. Silvery-grey mat covered in white, scented flowers. The bees buzz. The wind blows. The plant does not move. It holds the bank together. That is its job. It does not ask for much. Just sun and drainage. And it takes both.